When I initially set out to create my mailers, I looked for the smallest box I could find to fit my Print Release, cad and USB drive. Yet, the only thing I could find, that came close to the presentation I wanted to do, I was still sending out an 8" long corrugated box... all for a tiny little USB no bigger than a paperclip. Overkill? Admittedly, yes!
My USB drives aren't changing -- I love the little paper-clip drives, and how crisp my logo is.
But... did my clients email my occasionally asking where their USB drive was? Yes :) The little drive simply got lost in it's mansion of packing.
So I set on a mission to make things better. I realized that everything I send to my clients, would easily fit on a 5x7 card, and an envelope set for the same. I adjusted my mailer card -- my little note to clients on one side, and their Print Release on the other. My USB drive sits comfortably in a slit made on the card itself. It all fits in a 5x7 card envelope.
Simple. Clean. To the point. And hopefully my little drive won't get lost in all the packaging now too :)